TRAY-IO-WORKFLOWS

Tray.io GTM marketing automation workflows.

Definition

Tray.io features: Builder (visual drag-drop flow designer), Connectors (~600 including Marketo, Salesforce Marketing Cloud, HubSpot, Outreach, 6sense, Snowflake, Looker), Embedded (white-label iPaaS for SaaS vendors), Merlin AI (Gen AI agents for workflows), Tray Universal Automation Cloud. Differs from Zapier: arbitrarily complex workflows (branching, iteration, error handling), team collaboration. Funding: Series E $50M August 2024 (Goldman Sachs Asset Management).

Origin

Tray founded 2012 in London ; headquarters relocated San Francisco 2018 ; Series E $50M August 2024 ; ~10000 customers 2024.

Example in context

A RevOps team deploys Tray.io workflow: lead from webinar form fills → 6sense + Clearbit enrichment → score lead → route to Salesforce SDR + Outreach sequence addition.

Related terms

• Tray.io — general concept.