TRAY-IO-WORKFLOWS

Tray.io workflows automation GTM marketing.

Définition

Tray.io features : Builder (visual flow designer drag-drop), Connectors (~600 incluant Marketo, Salesforce Marketing Cloud, HubSpot, Outreach, 6sense, Snowflake, Looker), Embedded (white-label iPaaS pour SaaS vendors), Merlin AI (Gen AI agents for workflows), Tray Universal Automation Cloud. Differs from Zapier : workflows arbitrarily complex (branching, iteration, error handling), team collaboration. Funding : Series E $50M aout 2024 (Goldman Sachs Asset Management).

Origine

Tray fonde 2012 a Londres ; siege relocate San Francisco 2018 ; Series E $50M aout 2024 ; ~10000 customers 2024.

Exemple en contexte

Une equipe RevOps deploie Tray.io workflow : lead from form fills sur webinar → enrichment via 6sense + Clearbit → score lead → route au SDR Salesforce + ajout sequence Outreach.

Termes liés

• Tray.io — concept general.