Tray io Workflow
Tray.io iPaaS for RevOps and CustomerOps.
Definition
Tray Workflow uses visual canvas + Tray DSL. Main connectors: Salesforce, HubSpot, Marketo, Pardot, Zendesk, Intercom, NetSuite, Workday, Slack, Jira. Tray Embedded allows SaaS to embed automation. Series E $94M funding 2021 ($1B valuation), Tray.ai rebranding 2024 with AI agent focus.
Origin
Tray.io Inc., founded 2012 by Rich Waldron, Alistair Russell, Dominic Lewis in London.
Usage
Adopted by IBM, Slack, Webflow, Outreach, Mixpanel for RevOps and CustomerSuccess automation.