STIBO-MDM-DETAIL

Stibo STEP MDM multi-domain Denmark family.

Definition

STEP detail architecture: (1) Single multi-domain MDM platform: Product MDM + Customer MDM + Supplier MDM + Location MDM + Asset MDM in single STEP installation, vs Informatica multiple separate products (Customer 360, Product 360, etc.). (2) Data Modelling: flexible custom data types, hierarchies (multi-parent classifications), references, attribute groups. (3) Workflow Designer: visual workflow editor BPMN-style, configurable approval flows. (4) Data Quality Rules: rule-based engine + integration third-party DQ tools (Trillium, IBM, Informatica). (5) Integration Hub: ~150 pre-built connectors (SAP, Oracle, Salesforce, Microsoft Dynamics, etc.) + REST + SOAP + JMS + flat files. (6) Channel Management: output product data e-commerce + print catalogs + mobile + B2B portals. (7) STEP API: REST + GraphQL APIs. Differentiation: unified multi-domain single platform vs MDM market trend separate products per domain. STEP customers: Carlsberg Group (~5000 beer brand SKUs + 10000 distributors + 3000 ingredient suppliers unified MDM), Schwarz Group (Lidl + Kaufland), DELL, Whirlpool, Marriott International. Pricing: enterprise tier-based ~$200K-3M/year.

Origin

Stibo originally book publisher 1794 ; Stibo Systems IT division created 1976 ; STEP platform v1.0 published 2003 ; ~700+ customers worldwide 2024 ; family-owned Stibo A/S group neutral governance.

Example in context

Carlsberg Group uses Stibo STEP MDM unified for multi-domain: Product MDM (~5000 worldwide beer brand SKUs), Customer MDM (10000 distributors), Supplier MDM (3000 ingredients providers), Location MDM (1000 stores + bars + breweries), single global source of truth ; integration SAP ECC + S/4HANA + Salesforce + custom systems.

Related terms

• Informatica MDM V2 — enterprise competitor.