NAPA-PROLINK

NAPA PROLink B2B collision repair platform.

Definition

PROLink features: Parts catalog lookup (NAPA + ACDelco + Mopar + Ford + Toyota + Honda OEM parts), Integration with estimating systems (CCC ONE Estimating, Mitchell Cloud Estimating, Audatex Estimating PRO), Same-day delivery NAPA AAA distribution, OEM Match identification (CAPA Certified Aftermarket Parts Association), Pricing transparency, Order tracking. Audience: collision repair centers (Maaco, Caliber Collision, Service King, ABRA), independent body shops. Competition: OPS (Online Parts Solutions), CCC Genesis Parts, AutoTrack.

Origin

NAPA PROLink launched by NAPA Auto Parts ~2010 for collision-specific ; web cloud modernisation 2018+ ; ~30000 collision shops adoption 2024.

Example in context

A Caliber Collision center repairs a 2020 Honda Accord after an accident ; CCC ONE estimate syncs to NAPA PROLink for parts ordering ; Honda OEM fender $480 vs CAPA-certified aftermarket Sherman Parts $189 same fit guarantee.

Related terms

• Nexpart — other NAPA platform.