INRIVER-PIM

inriver Swedish PIM B2B B2C multi-channel.

Definition

inriver platform components: Core PIM (channels, locales, attributes, variants), Digital Shelf Analytics (DSA, track product performance on Amazon-Walmart-Target), Inspire (Gen AI content generation), DAM (separate), Workflow & Approval. Pricing: enterprise tier-based ~$50K-500K/year. Customers: Volvo Construction Equipment, Husqvarna, Black & Decker, Tessuti, IBOOOOL. Funding: Investor Growth Capital, Verdane backed.

Origin

inRiver founded 2007 in Malmo Sweden by Niklas Bagge and Patrik Voren ; ~1000+ customers 2024 ; Verdane investment 2022.

Example in context

Husqvarna uses inriver PIM for its 50000-product catalog forestry, lawn care, construction tools ; 20-language localisation, sync to 50 B2B distributor channels and direct e-commerce husqvarna.com.

Related terms

• Akeneo — Europe PIM competitor.