GS1-SMART-SEARCH

Schema.org vocabulary for GS1 product data.

Definition

The SmartSearch vocabulary adds terms like gs1:gtin, gs1:productCharacteristics, gs1:packageContent in JSON-LD on product pages. Implemented by Bayer, Nestlé, Unilever. Logical successor: GS1 Web Vocabulary (W3C-style).

Origin

Published by GS1 Global Office in 2014 ; alignment with schema.org 6.0+.

Example in context

<script type="application/ld+json">{"@type":"Product","gs1:gtin":"05012345678905"}</script>

Related terms

• GS1 Web Vocab — evolution.