REVOPS

RevOps SaaS billing / revenue recognition.

Définition

RevOps (Revenue Operations) designe la pratique organisationnelle + suite de tools SaaS focus consolidation des sales + marketing + customer success + finance operations dans unified function adressant complexity subscription business revenue lifecycle ; specific tool 'RevOps.io' (Lemonade Stand Inc. fondee 2018, $25M Series A 2021 Battery Ventures) is one of many vendors in space alongside Salesforce Revenue Cloud + Conga + DealHub + Aurion + Maxio + multiple. Plateforme + workflow detail integration ERP + CRM + general ledger + subscription lifecycle management + plans + pricing + dunning + collections + revenue schedules + accounting + multiple deployments enterprise + SMB customers; integration native Salesforce + NetSuite + SAP + Workday + multiple acceleration adoption SaaS Subscription Economy 2020s+.

Origine

RevOps practice emergence ~2018-2020 SaaS Subscription Economy ; specific tools multiple vendors emerging 2020+.

Exemple en contexte

SaaS company restructure : creates RevOps function consolidating previously siloed Sales Ops + Marketing Ops + Customer Success Ops + Finance Ops into single team reporting CRO Chief Revenue Officer + accountable end-to-end revenue lifecycle KPIs (ARR growth + Net Revenue Retention + Customer Acquisition Cost CAC + Customer Lifetime Value CLV + Magic Number), uses CPQ + billing + revenue recognition + analytics integrated tools.

Termes liés

• Maxio — complementary subscription tool.